Shopify Masters

30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars

Episode Summary

In this episode of Shopify Masters, Fanjoy founder Chris Vacarrino shares his journey to becoming one of the biggest merch platforms around. He shares tips on discovering new talent to work with, transitioning from print-on-demand to production partners, and teases Fanjoy’s expansion into retail.

Episode Notes

Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch. 

For more on Fanjoy and show notes:  www.shopify.com/blog/fanjoy-merch

Tune In To Learn: 

• How Fanjoy finds and selects social stars to work with
• The process of scaling from a print on demand business to find ideal production partners 
• Fanjoy's plans for expanding into retail as a DTC brand