Shopify Masters

A Branding Dilemma

Episode Summary

Worldwide Cyclery wants to redefine what it means to be a bike shop. On today’s episode you’ll learn why Worldwide lists a handful of items on their site, when they actually sit on an inventory of over 20,000 products.

Episode Notes

Worldwide Cyclery wants to redefine what it means to be a bike shop. On today’s episode you’ll learn why Worldwide lists a handful of items on their site, when they actually sit on an inventory of over 20,000 products.

Topics we cover:

1. Why you might need a demo program to sell an expensive product.
2. How to decide what to sell where, when you have multiple sales channels.
3. How to go from learning to execution.