The humanitarian company LifeStraw found e-commerce success with its water filters made for outdoor, home, and travel use.
The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water.
To learn more about LifeStraw and show notes: https://www.shopify.com/blog/lifestraw-impact