Shopify Masters

A Latin American Game's Remarkable Journey to US Target Stores

Episode Summary

Mike Alfaro created Millennial Lotería, a modern version of a traditional card game played in Latin America, and used it to fuel his career.

Episode Notes

It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career.

To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career