Shopify Masters

A Viral Video Led to Over $200,000 in Sales, Here's How

Episode Summary

One Kid sells fun, functional outerwear for kids. On today's episode, One Kid's Eric Autard and Sabine Beysel explain how their video went viral, got 5 million views, and led to $200,000 in sales.

Episode Notes

One Kid sells fun, functional outerwear for kids. On today's episode, One Kid's Eric Autard and Sabine Beysel explain how their video went viral, got 5 million views, and led to $200,000 in sales.

Topics We Cover:

1. How to create ads to promote a product video.
2. How to launch a product to customers that don’t know they need it.
3. How to pick your battles when negotiating with big manufacturers.