Shopify Masters

Always Be Testing

Episode Summary

On today's episode, Kopari Beauty's Megan Bush shares why she A/B tests every aspect of her site. (And how she does it.)

Episode Notes

On today's episode, Kopari Beauty's Megan Bush shares why she A/B tests every aspect of her site. (And how she does it.)

Topics we cover:

1. How to take advantage of (and outlive) a trend.
2. The advantages of buying ads in traditional media.
3. How to test an ad by working backwards.