Shopify Masters

The Scientific Way to Generate and Test Business Ideas

Episode Summary

In this episode, you'll learn from an entrepreneur who used the scientific method to launch a business that earned $1.5M in 2019.

Episode Notes

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. 

King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes. 

For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch  

Tune in to learn 

• How to use the scientific method to come up with a business idea 
• How to drive traffic to a pre-order page 
• How to build up excitement for new product releases