Shopify Masters

The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

Episode Summary

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer.

Episode Notes

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.

To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution