Shopify Masters

Being Unique Vs Being Too Unique

Episode Summary

In this episode, you'll learn how to create a product that is both unique looking and still recognizable to new customers

Episode Notes

Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer.

In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers.

Our guest is Mark Graham who heads up engineering at Grilla Grills: the best wood pellet, smoker, and ceramic grills to meet your needs.

Tune in to learn

• The power of a unique looking product
• Why you want to create a video comparing all of your products
  -When you should focus on releasing new products versus improving existing products

Show Notes: http://www.shopify.com/blog/grilla-grills-uniqueness