Shopify Masters

Building a Statement Brand in a Saturated Market

Episode Summary

Sisters Rima and Eddy Vaidila found their niche in the crowded swimwear market by designing bold bikinis influenced by their fashion backgrounds.

Episode Notes

Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.

To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-design

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