Shopify Masters

Crafting a Stronger Marketing Message by Focusing on Fewer Features

Episode Summary

Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable. In this episode of Shopify Masters, you'll learn about the copywriting process she uses to create an emotional connection with customers.

Episode Notes

Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable.

In this episode of Shopify Masters, you'll learn about the copywriting process she uses to create an emotional connection with customers.

Show Notes: http://www.shopify.com/blogs/blog/que-bottle-focus-your-messaging