Shopify Masters

Creating Media Moments with A PR Expert

Episode Summary

Jessy Klein-Fofana, the founder and CEO of LaRue PR, explains how a well-rounded PR strategy can help you keep your brand in the headlines all year long.

Episode Notes

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.