Shopify Masters

Everything You Need to Know About Finding the Right Customer

Episode Summary

In this episode of Shopify Masters, Ben Sehl of KOTN breaks down how he built a multimillion-dollar apparel and home goods company by perfecting the production of a plain white t-shirt. From going viral on Reddit to tapping into the creator economy, Ben shares strategies that helped KOTN grow while also having a positive social impact.

Episode Notes

For more on KOTN and show notes: https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast