Shopify Masters

The Marketing Tactics of LeBron James’ Sports Nutrition Company

Episode Summary

In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships. Since the recording of this episode, Ladder has been acquired by Openfit, one of the fastest-growing digital nutrition and fitness platforms. For more information visit: https://www.openfit.com/ladder-by-openfit.

Episode Notes

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. 

Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity 

Tune in to learn