Shopify Masters

Extreme Business Makeover: Overhauling a Decade-Old Brand

Episode Summary

How to reinvigorate a brand without losing what makes it great.

Episode Notes

Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation.
A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.

Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee again.

Tune in to learn:

• The process that goes into buying an existing brand
• How to overhaul your brand safely
• How to create a website that serves new customers,
  returning customers and B2B customers all at the same time

Show Notes: http://www.shopify.com/blogs/blog/detour-coffee-rebrand