Shopify Masters

From Zero to Category Leader in 15 Months

Episode Summary

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.

Episode Notes

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.

For more on WagWell and show notes click here.