Shopify Masters

Getting Creative with Marketing a Lifestyle — Not the Product

Episode Summary

Alyse Borkan, co-founder of Rocco, shares why marketing a lifestyle of hosting, not a product, has been so effective for the new mini fridge brand.

Episode Notes

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.

To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing