Editorial vs. sponsored content and how to earn them both on YouTube.
YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer, especially if you're confident in what you're selling, can be a huge win for your business.
On today's episode of Shopify Masters, we talk about how one company leverages reviewers in the tech and gaming space to bring their products to customers who are ready to buy.
Joe Lieberman is our guest and the Director of Marketing for Antlion Audio: a company that manufactures the world’s leading attachment mic, turning any pair of headphones into a gaming headset.
Show Notes: https://bit.ly/2W5zE23