Shopify Masters

Growing an Email List of 20,000 (Without a Product to Sell)

Episode Summary

And why your pre-launch list is more than a marketing asset.

Episode Notes

In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list.

Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience.

Through that email list, we started messaging and surveying and bringing all of those people into the product development experience.

Tune in to learn

Show Notes: http://www.shopify.com/blogs/blog/gnarbox-list-building