Shopify Masters

How a Domain Created Credibility

Episode Summary

In this episode of Shopify Masters, you'll learn how Andrew Lissimore got the domain for Headphones.com, how he scored a feature on CNET, and the reason behind their unique 365-day return policy.

Episode Notes

Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew realized there's a healthy margin and an opportunity to sell online.

When his first sale came in a few weeks later, Andrew knew he was onto something.

To learn more about Headphones.com and shownotes: https://www.shopify.com/blog/headphones-domain
Tune in to learn:

• Why you don’t need to see the entire path towards your goals to get started
• How they created a forum and use it to increase traffic and sales
• How they were able to get a million dollar domain like Headphones.com without paying a million dollars