Shopify Masters

The Power of Content: How 1 Article Generated $22 Million in Sales

Episode Summary

In this episode, you’ll learn from an entrepreneur who drives paid traffic to articles before they ever see his products

Episode Notes

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. 

For more on BOOM by Cindy Joseph,  Ezra  Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brand

Tune in to learn