Shopify Masters

How a DIYer Created a Global Candle Brand

Episode Summary

P.F. Candle Co. founder Kristen Pumphrey grew a DIY candle business into a global brand by leaning into a niche, homemade look that appealed to women and men.

Episode Notes

P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.