Shopify Masters

40 Prototypes and Lenny Kravitz: How This Cause Driven Brand Differentiates Itself

Episode Summary

On this episode of Shopify Masters, Julian Levin of Twice shares what it’s like to run a cause-driven company.

Episode Notes

In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands. 

Twice is a modern oral healthcare company reimagining the everyday experience of brushing your teeth. 

For more on Twice and show notes: https://www.shopify.com/blog/twice-cause-driven  

Tune in to learn 

• How to work with a charitable partner 
• Do customers care about charitable missions 
• How to make the purchase decision easier for your customers