Shopify Masters

How This 8-Figure Brand Turns Skeptics Into Customers

Episode Summary

In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows.

Episode Notes

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers. 

For more on PowerDot®and show note:www.shopify.com/powerdot-partnership   

Tune in to learn 

• How to educate a customer that might be skeptical about your product 
• Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making 
• What are trusted voices and how they can be powerful in your marketing