In this episode of Shopify On Location recorded in Los Angeles, we chat with Grace Lee the founder of Birdy Grey. Grace shares with us how she disrupted the wedding wear industry by introducing the $99 bridesmaid dress to the direct to consumer market.
Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles.
For more on Birdy Grey and the show notes: https://www.shopify.com/blog/birdy-grey-affordable-pricing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast