Shopify Masters

What’s Small, Itchy, and Worth a Multimillion Dollar Remedy?

Episode Summary

In this episode of Shopify Masters, Kelley Higney of cult-favorite mosquito remedy, Bug Bite Thing shares her strategy behind gathering thousands of positive reviews, geo-targeting social media ads, and what happened after that memorable Shark Tank appearance.

Episode Notes

You'll learn from an entrepreneur who started from selling her house for the first batch of inventory to being in retail stores around 25 countries. 

Bug Bite Thing dedicates itself to offering customers a chemical-free, eco-friendly solution that effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings.  

For more on Bug Bite Thing and show notes: https://www.shopify.com/blog/bug-bite-thing-affiliate-marketing 

Tune in to learn