Shopify Masters

How Eight Sleep Grew to a $500M Valuation By Building Relationships

Episode Summary

We sat down with Matteo Franceschetti, the co-founder and CEO of Eight Sleep, to discuss how he’s built impactful relationships with investors, manufacturers, and influencers that have helped his company fulfill the mission of fueling human potential through optimal sleep.

Episode Notes

The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow.

For more on Eight Sleep and show notes: https://www.shopify.com/blog/eight-sleep?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
 

Tune in to learn: 

• How Matteo made the gradual transition from lawyer to entrepreneur and his experience running and selling his first company.
• The two-pronged product strategy that Eight Sleep uses to generate repeat purchases and upgrades.
• How Eight Sleep uses live customer service demos to replicate the in-person buying experience for online shoppers.
• How Matteo thinks about delegation and extending responsibilities to executives at Eight Sleep.