Shopify Masters

How Friendly Branding Set Graza Olive Oil Apart

Episode Summary

Founder Andrew Benin shares how olive oil company Graza made a sizzle—and a drizzle—in the cooking world, thanks to its fun branding and affordability.

Episode Notes

Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packaging and a high-quality single-origin Spanish olive oil.

For more on Graza and show notes: https://www.shopify.com/blog/graza-branding