Shopify Masters

How This Energy Drink Maker Raised Over $1 Million For Its Cause

Episode Summary

In this episode of Shopify Masters, we chat with Ryan Roberts of Kill Cliff about why not all retail expansion is beneficial, and how Kill Cliff differentiates within a saturated market.

Episode Notes

You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.

For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

Tune in to learn 

• How do you make sure that customers are aware of your differentiators when you're in a crowded marketplace
• Why they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their business
• What multi-point content strategy and how they use it to drive tons of organic traffic