In this episode of Shopify Masters, we chat with Riley Stricklin, co-founder of Lume Cube about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.
You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer.
Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.
For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling