Shopify Masters

How Marlyn Schiff Built a 2,000-Store Jewelry Brand By Selling Passion, Not Pressure

Episode Summary

At 24, Marlyn Schiff was making beaded jewelry at her kitchen table with no business plan and nothing to lose. Today, Marlyn Schiff Jewelry is a seven-figure wholesale brand with staff who have stayed 18 years, a price point under $150 that cracked Nordstrom and Neiman Marcus, and a growth strategy built entirely on passion over pressure.

Episode Notes

At 24, Marlyn Schiff was making beaded jewelry at her kitchen table with no business plan and nothing to lose. Today, Marlyn Schiff Jewelry is a seven-figure wholesale brand with staff who have stayed 18 years, a price point under $150 that cracked Nordstrom and Neiman Marcus, and a growth strategy built entirely on passion over pressure.

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