Shopify Masters

How Multiple Revenue Streams Kept Propeller Coffee Co. Brewing

Episode Summary

In this episode of Shopify Masters, the founder and president of Propeller Coffee Co. Losel Tethong joins us to talk about why important multiple revenue streams was key to surviving the pandemic and how building a sustainable coffee business starts from the bean.

Episode Notes

Propeller Coffee has always done a lot of things at once. Even its headquarters — a 10,000 foot-space near downtown Toronto — has a roasting facility, cafe, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach.

For more on Propeller Coffee Co. and show notes: https://www.shopify.com/blog/propeller-coffee-wholesale-and-dtc