Shopify Masters

How OldGuysRule.com Targets Baby Boomers

Episode Summary

In this episode, you’ll learn from an entrepreneur that built a business targeting baby boomers. In this episode you'll learn: 1. How to identify brands to license from. 2. What does a licensing deal look like and how to set one up that’s beneficial for you. 3. How to successfully start an online community for your brand.

Episode Notes

In this episode, you’ll learn from an entrepreneur that built a business targeting baby boomers.

In this episode you'll learn:

  1. How to identify brands to license from.

  2. What does a licensing deal look like and how to set one up that’s beneficial for you.

3. How to successfully start an online community for your brand.