Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target. Founders Nicola Buffo and Francine Voit share how they turned a dorm room idea into a fast-growing brand by treating customers like co-developers.
Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots.
Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start posting, and turned customer DMs into their best-selling products—including their crunchy spread and date bark.
In this episode, Nico and Fran talk about:
Whether you're starting a food business, looking for community-driven marketing strategies, or figuring out when to say no to big opportunities, this episode is packed with real talk and actionable advice for ecommerce entrepreneurs.
For more on Pistakio and show notes click here: https://www.shopify.com/blog/pistakio-community-led-product-development?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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