Nik Sharma, also known as "The DTC Guy," has helped build brands like Caraway and Juneshine. He discusses what makes a good DTC product and the marketing strategies behind them.
Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.
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To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing