Shopify Masters

How the StockX Co-Founder Builds Hype for New Products

Episode Summary

StockX co-founder Josh Luber is using his expertise in the hype economy to create a modern-day collectible through his toy company, Ghostwrite.

Episode Notes

Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.

To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype

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