Shopify Masters

How These Founders Got Noticed by Oprah's Team

Episode Summary

Katie Hill and Lisa Watkins are the founders of WanderFull, a company that makes stylish crossbody bags designed for carrying a water bottle. It was named one of Oprah's Favorite Things in 2023.

Episode Notes

Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale relationships, and get named to Oprah's Favorite Things 2023 list.

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