Shopify Masters

How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years

Episode Summary

In this episode of Shopify Masters, Tyler Macke of SendAFriend, shares with us the process of building a purpose-driven business, designing an experience, and the power of TikTok.

Episode Notes

In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M.  

SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the world. 

For more on SendAFriend and show notes: http://shopify.com/blog/sendafriend-tiktok 

Tune in to learn 

• What it means to develop your brand's identity and how to use it in your marketing 
• How to make sure you aren't being taken advantage of by business partners and vendors 
• How they used TikTok-style content for Facebook Ads