Shopify Masters

Growing a Niche Product into an 8 Figure Business

Episode Summary

In this episode of Shopify Masters, we chat with Colby Bauer of Thread Wallets on the importance of hiring, rebounding from failures, and word of mouth.

Episode Notes

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.

For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-niche

Tune in to learn

• The power of a “shallow rock bottom” and how it can help to quickly rebound from failure
• The importance of in-person validation and pricing
• How to identify a product or category that is more primed for the word of mouth marketing 

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Visit https://exchangemarketplace.com/categories/gift-a-business  for more information.