TKEES took its wholesale flip-flop business online to reach new audiences beyond its established market. By also expanding its product offering with apparel, the company has grown into an ecommerce force.
In this episode of Shopify Masters we chat with Daniel Abramov, the Chief Digital Officer of TKEES. He shares how the team took its wholesale flip-flop business online, reached new markets, and expanded the business into apparel.
For more on TKEES and show notes: https://www.shopify.com/blog/tkees-online-presence?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast