Shopify Masters

How to Build a Luxury Brand From Scratch

Episode Summary

Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding.

Episode Notes

Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding.

Topics we cover:

1. How to earn the respect of large luxury brand manufacturers when you’re just starting out.
2. How to let a quality control agency inspect your products for you.
3. How to test your Kickstarter campaign before launching.

Read a full transcript of the show here.