Shopify Masters

How to Build Community Through Events

Episode Summary

Michael Washington knows how to build community. He revamped LA's outdoor scene by making adventures like stargazing and foraging accessible to all.

Episode Notes

Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.

Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg

Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Learn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events