Shopify Masters

How to Drive Sales By Partnering With Existing Communities

Episode Summary

On today's episode, you’ll learn why QALO's KC and Taylor Holiday joined several tight-knit communities to promote their products.

Episode Notes

On today's episode, you’ll learn why QALO's KC and Taylor Holiday joined several tight-knit communities to promote their products.

Topics we cover:

1. What it means to take a 'palms down approach.'
2. Seeking affiliate partnerships with communities instead of individuals.
3. Why you absolutely must over index on customer service when you're launching the dreaded MVP.