Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Why This Founder Took Two Years to Launch

Episode Summary

In this episode of Shopify Masters, you'll hear from Mel Wells of Beefcake Swimwear on why it's important to grow at your own pace and how to create a brand that authentically reflects who you are.

Episode Notes

Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Initially sewing pieces herself, Mel then took the time to research and find sustainable fabrics and an ethical American manufacturer.

Taking two years before launching, Beefcake Swimwear is a true reflection of Mel's dedication to thoughtfully produce androgynous vintage-inspired swimwear.

In this episode of Shopify Masters, you'll hear from Mel Wells of Beefcake Swimwear on why it's important to grow at your own pace and how to create a brand that authentically reflects who you are.

For more information on Beefcake Swimwear and show notes: https://www.shopify.com/blog/beefcake-swimwear-time

Tune in to learn