Polysleep, a mattress company based in Montreal, employed smart SEO, marketing, and retail strategies to gain success in the local market.
Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province.
For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market