Shopify Masters

How To Grow Your DTC Business On A Budget

Episode Summary

Goldilocks stainless steel cookware sits in the kitchens of at-home chefs across the United States and has been featured in publications like Vogue and Wirecutter. Learn how they grew their bootstrapped D2C business on a budget.

Episode Notes

Tune into this episode of Shopify Masters to learn: 

• How to scale your DTC business on a budget 
• Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products. 
• The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)
• Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name. 

For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast