Shopify Masters

A Youtuber's Journey Of Launching Products Based on Community Feedback

Episode Summary

In this episode, you'll learn from an entrepreneur who created a brand based on their YouTube and Facebook community.

Episode Notes

In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment. 

BluMaan is a range of men's hair products created with input from the BluMaan Community. 

For more on BluMaan  and show notes: https://www.shopify.com/blog/blumaan-community

Tune in to learn 

• How to build a community before building a product 
• The suprising and underutilize dbenefits of builindg a good relationship with your manufacturers 
• Why they are moving away from influencers that do product reviews of products in their industry  

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