Shopify Masters

How to Make Retailers Chase Your Brand

Episode Summary

SALT & STONE built such a strong digital presence that Sephorara reached out first, with no pitching required. Learn how to build demand retailers can’t ignore.

Episode Notes

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently.

For more on Salt & Stone click here. 

You’ll Learn: 

• Why going through 5+ product iterations beats launching "good enough"
• The digital excellence strategy that makes retailers chase you (not the other way around)
• How to build legacy brand positioning even as a one-person startup
• Why getting a "no" from retailers too early can kill your momentum
• The mindset shift from solo athlete to team builder
• The key to building a digital identity that inspires & attracts customers

CHAPTERS: 

00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE

3:00 Transitioning from Pro Snowboarder to Business Owner 

4:55 The 5 Generations of Product Perfection

6:45 How to Think Like Nike When You're a Solo Founder

8:13 What Nima Did to Build a Brand Sephora NEEDS to Have

10:09 Steps to Achieve Digital Excellence 

12:39 SALT & STONE’S Philosophy on: Ingredient Sourcing, Product Development & Testing 

19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1  

22:07 The Retail Strategy That Never Fails 

28:35 Tackling Global Expansion & Managing Expectations as a Founder   

29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful