Shopify Masters

How to Sell a Solution to a Problem No One Wants to Talk About

Episode Summary

On today's episode you’ll learn how the makers of the Squatty Potty got creative when it came to marketing their product.

Episode Notes

On today's episode you’ll learn how the makers of the Squatty Potty got creative when it came to marketing their product.

Topics we cover:

1. How to market a taboo product.
2. What spending $25,000 on a Facebook video gets you.
3. How much of your advertising budget should be devoted to testing.