Shopify Masters

Moomin Shop: Licensing and Merchandising For An Iconic Global Brand

Episode Summary

In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop and the managing director of All Things Commerce Helsinki on the intricacies of licensing a global brand, the importance of content marketing, and managing relationships with global partners.

Episode Notes

In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets. 

The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise. 

For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing  

Tune in to learn 

• What is a licensing deal and how it works 
• How they use Facebook Lead ads that return 8 times return on ad spend 
• The often missing element that makes your customers engage with your content